With all the Web 2.0 hype these days, it’s no surprise that student expectations of the web continue to swell. Is your institutional website living up to these expectations? Today higher education websites are more than just static pages. They are strategic assets for admissions and enrollment, advancement and fundraising, brand awareness, disseminating information such as news and safety alerts, and, now more than ever, they are strategic assets for social networking. Research shows that social networking is the most popular online activity among today’s internet users.