Darin W. White is executive director of the Center for Sports Analytics at Samford University and chair of the Entrepreneurship, Management & Marketing Department. He also serves as the founding director of the Sports Marketing program in the Brock School of Business.
At Samford University in Alabama, students are putting big data to use to boost engagement and revenue, says UB guest columnist Darin W. White, who is the executive director of Samford’s Center for Sports Analytics.
