Branding

Little Lynn University Touted Civics Focus To Land Presidential Debate

Eager to raise its profile, tiny Lynn University touted its South Florida location and rounded up an impressive array of political heavyweights to help secure its long-shot bid to host Monday night's nationally televised presidential debate.

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Debate Fever on Campus Helps Lift Hofstra’s Image

David Zuniga, 21, is just the kind of student Hofstra University is looking for. A senior from West Palm Beach, Fla., with a mania for politics, Mr. Zuniga was deciding where to apply to college when he watched the presidential debate between Senators John McCain and Barack Obama at Hofstra in 2008.

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UCA Goes 'Front And Center'

New marketing at the University of Central Arkansas will use the slogan “Front and Center” to rebrand the university and move away from the narrowly targeted slogan “You Belong” that is used to recruit freshmen students, spokesman Jeff Pitchford said.

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Purdue To Hire 100 Engineering Professors

Purdue University is hiring more than 100 new engineering professors as part of an effort to move the school to the top of the engineering field.

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University Of Oklahoma Launches Website Offering Lectures On American Government

The University of Oklahoma plans to launch a new website, freedom.ou.edu, on Tuesday. The site will offer free video lectures on topics dealing with American government and constitutional law, produced through the university's Institute for the American Constitutional Heritage.

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Saint Leo University Partners with Strategic Marketing Affiliates, Inc.

Strategic Marketing Affiliates (“SMA”) reached an agreement with Saint Leo University to manage its domestic U.S. trademark licensing program.

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The College Rankings Racket (Opinion)

The U.S. News & World Report’s annual college rankings came out earlier this month and — knock me over with a feather! — Harvard and Princeton were tied for first.

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NCAA Agreement Allows Some UND Sioux Logos To Stay

Thousands of logos depicting an American Indian warrior will remain inside the University of North Dakota's hockey and basketball arenas under a reworked agreement announced Wednesday by the NCAA and the state's attorney general.

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