Original airdate: Wednesday, September 28, 2022 at 2:00 pm ET
As the largest student-run philanthropy in the world, Penn State’s THON — a 46-hour dance marathon — has mastered on-campus fundraising by continually adapting their programs, technology, and experience to meet their audiences’ evolving expectations.
During their 2021-2022 fundraising season, more than 16,000 Penn State student volunteers raised $13,756,348, an increase of 29.3% in their annual fundraising. Are you ready to unlock the potential of student-led fundraising for your university?
Experts who support Penn State’s THON will provide actionable strategies — like Facebook Fundraisers and other social media integrations, gamification tools, and mobile engagement best practices including apps, digital wallets, and mobile-first designs — that any college or university can emulate. In this webinar, participants will learn how THON attracts a new generation of supporters, uses technology to reach fundraisers and donors in more effective ways, and creates a community dedicated to giving back.
Plus! Hear from a THON student fundraiser and leader with first-hand experience reaching today’s university students.
This informative webinar will show how to:
- Engage students and young alumni to build a thriving community that grows your donor pipeline
- Meet your supporters’ experience and technology expectations with the latest fundraising trends
- Transform your campus’ biggest fans into ongoing, life-long fundraisers who evangelize, engage, and fundraise for you
- Support engaging virtual, hybrid, and in-person events
Director of Analytics and Strategy
THON Student Executive Committee Member
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