The new branding, which includes a refreshed color palette, typography, patterns, graphics and writing voice, were established in partnership with Ologie, an award-winning marketing and branding agency, and informed by extensive market research with all of Roanoke College’s audiences.
A new shield logo, the most visible representation of the new branding, is inspired by key elements of the school’s values, history and goals: The dogwood flower represents the Commonwealth of Virginia, the College’s Lutheran heritage, and our tree-filled campus, including its designation as a 2019 Tree Campus USA.
