Instead of relying on the usual enrollment campaigns that pushed a transactional message of “apply here," we took a few pages out of the consumer marketing playbook.
Interest in non-degree programming is growing among both professionals and institutions. Universities have a unique opportunity to align instruction with industry needs.
Budget cuts at the National Center for Education Statistics signal future disruptions to data collection, sounding the alarm for higher education planning.
By balancing organic engagement with targeted paid promotion, institutions can build a cohesive, impactful community that supports long-term growth and connection.
It’s critical that institutions get their engagement with international students right, and ensure that—whatever the prevailing regulatory environment—they’re in a position to succeed.
For nearly 60 years, the TRIO programs have been a cornerstone of educational opportunity in the United States, expanding access to higher education for over six million Americans.
Dismissing the value of a college degree has become a national pastime. Everyone from Silicon Valley to Capitol Hill is jockeying to land the hardest punch on higher education.
To successfully drive change, companies of all kinds need to act now to prepare upcoming data scientists and business leaders. Doing so requires more than providing funding or internships.
Facing a watershed moment in human agency, we must fiercely preserve spaces for human-only decision-making, especially in spaces demanding emotional intelligence, ethical judgment and creative thinking.
There are significant financial, operational and reputational risks associated with presidential turnover. If managed well, however, the transition can be productive and positive for the institution.
Recent executive orders claim to protect civil rights and merit-based opportunity by “ending illegal DEI” and DEI discrimination in the federal workforce, federal contracting and spending.
AI enhances academic and career decision-making by offering personalized recommendations, real-time job market data and interactive career exploration opportunities.
Now is an excellent time for college campus transit to transition to zero-emission electric vehicles instead of traditional gas or diesel-powered models.
To reduce stigma, some colleges and universities are taking proactive steps to normalize mental health discussions and expand access to campus supportive services.
Change to Title IX compliance can be daunting, but higher education leaders should ensure they are supported by engaging early and often with legal counsel.
Campuses are experiencing a quiet crisis. Institutions need to confront the role mental health plays in shaping students’ experiences on their campuses.
Let’s be crystal clear: the days of amateur athletics are over. By the end of 2025, college athletes will have at least two methods of capitalizing monetarily on their skill and marketability.
With strategic planning, collaboration and a commitment to adaptability, higher education can not only weather today's challenges but emerge stronger and more prepared for the future.
