Op-ed

The 5 essential questions for college presidents navigating today’s crisis

Leadership today requires more than caution. It calls for a steady hand, a clear voice, and a courageous heart.

How Rutgers University-Newark moved marketing beyond ‘apply here’

Instead of relying on the usual enrollment campaigns that pushed a transactional message of “apply here," we took a few pages out of the consumer marketing playbook.

Hanging in the balance: The future of higher education procurement

Higher education sector faces an unprecedented financial squeeze. Procurement can help ease the pain.

AI in higher education: Unlocking creativity in an era of declining enrollment

AI discussions often focus on what jobs it might replace. But in higher ed marketing, AI is proving to be a liberator of human creativity.

How universities can build new bridges to industry

Interest in non-degree programming is growing among both professionals and institutions. Universities have a unique opportunity to align instruction with industry needs.

How to keep moving when higher ed data dries up

Budget cuts at the National Center for Education Statistics signal future disruptions to data collection, sounding the alarm for higher education planning.

Here’s how social media can build community for online and professional education

By balancing organic engagement with targeted paid promotion, institutions can build a cohesive, impactful community that supports long-term growth and connection.

2025 trends: What higher ed can learn from retail

Today’s students aren’t just learners, they’re savvy consumers with high expectations and countless options.

Why data science is revolutionary for higher ed finance

The question is not if higher education finance will evolve—it’s whether your institution will lead the way.

Holistic campus design strategies to combat loneliness 

By prioritizing spaces for connection, reflection, and well-being, campuses can play a vital role in addressing the student mental health crisis.

It’s time to get more strategic with international student engagement

It’s critical that institutions get their engagement with international students right, and ensure that—whatever the prevailing regulatory environment—they’re in a position to succeed.

Safe and ethical AI implementation in higher education

By implementing AI properly, leaders can feel equipped to prepare students for responsible AI use when they enter the workforce.

A trio of reasons for the TRIO Programs

For nearly 60 years, the TRIO programs have been a cornerstone of educational opportunity in the United States, expanding access to higher education for over six million Americans.

New IT strategies for solving higher ed’s biggest challenges

Distributed campuses, compliance mandates, remote access and academic integrity that are challenged by AI require nimble and scalable technology

Succession planning: How to find a community college president

By providing clear paths for internal promotion, colleges can retain their top talent and motivate employees to invest more in their current roles.

College degree? Why your first job may matter more

Dismissing the value of a college degree has become a national pastime. Everyone from Silicon Valley to Capitol Hill is jockeying to land the hardest punch on higher education.

How HBCUs and businesses can inspire the next generation of data scientists

To successfully drive change, companies of all kinds need to act now to prepare upcoming data scientists and business leaders. Doing so requires more than providing funding or internships.

Seven ways presidents can unlock their voice on institutional speech

We are at a moment when institutional speech—why, when, and how a college or university president should speak—is being contested.

Adopting AI: Why we must develop frameworks—and how to get there

Facing a watershed moment in human agency, we must fiercely preserve spaces for human-only decision-making, especially in spaces demanding emotional intelligence, ethical judgment and creative thinking.

How to turn recruitment promises into real results

When admissions and recruitment strategies work hand-in-hand with academics, the result is a thriving, engaged student community.

Presidential turnover: How to plan for the inevitable

There are significant financial, operational and reputational risks associated with presidential turnover. If managed well, however, the transition can be productive and positive for the institution.

Death to DEI: Practical advice to higher education leaders during the rollback

Recent executive orders claim to protect civil rights and merit-based opportunity by “ending illegal DEI” and DEI discrimination in the federal workforce, federal contracting and spending.

Unlocking the benefits of CRMs: A path to efficiency and engagement

As digital transformation accelerates, leveraging CRM technology is no longer an option—it’s a necessity for institutions looking to adapt and thrive.

How to integrate artificial intelligence into career and academic advising

AI enhances academic and career decision-making by offering personalized recommendations, real-time job market data and interactive career exploration opportunities.

The power of genuine relationships: Building support systems beyond the classroom

Colleges and universities should focus small, intentional practices that make a big difference in supporting student connections.

Higher education doesn’t need resilience. It needs reinvention

Rather than retreat from the moment, institutions instead should seize it to fundamentally reimagine how they serve learners.

AI is transforming higher ed: What you need for compliance and governance

To tackle this new era of generative AI, colleges and universities may wish to consider implementing an AI governance program.

Some compelling reasons for electrifying your transportation fleet

Now is an excellent time for college campus transit to transition to zero-emission electric vehicles instead of traditional gas or diesel-powered models.

Combatting mental health stigma among college students

To reduce stigma, some colleges and universities are taking proactive steps to normalize mental health discussions and expand access to campus supportive services.

Trump’s Title IX changes: What this means for your institution

Change to Title IX compliance can be daunting, but higher education leaders should ensure they are supported by engaging early and often with legal counsel.

Students are disengaging to the point of skipping exams. This is how we can help

Campuses are experiencing a quiet crisis. Institutions need to confront the role mental health plays in shaping students’ experiences on their campuses. 

Revenue sharing: Some guidance as new NCAA era approaches

Let’s be crystal clear: the days of amateur athletics are over. By the end of 2025, college athletes will have at least two methods of capitalizing monetarily on their skill and marketability.

Watch for these 5 high-impact trends shaping higher education business in 2025

Despite the sector's ongoing challenges, here's a glass-half-full perspective on the exciting trends shaping higher education in 2025.

How can universities overcome this moment of reckoning?

President Donald Trump has generated a lot of consternation and concern in colleges and universities across the country. How can universities respond?

Thriving during the enrollment cliff: Navigating 2025’s challenges in education

With strategic planning, collaboration and a commitment to adaptability, higher education can not only weather today's challenges but emerge stronger and more prepared for the future.