For many years, the booze flowed only outside of stadiums. Not anymore: Selling beer and wine inside college football stadiums has become the norm over the past decade, a way for schools to bring in more revenue and attract fans who might otherwise be inclined to stay home.
According to a survey by The Associated Press of Power Five conference schools and Notre Dame, 80% now sell alcohol in the public areas of their stadiums on game days. Of the remaining schools, some sell alcoholic drinks in non-public areas of the venue such as suites; others do not sell booze at all.
