However, Etter concedes they are far from reaching their true potential. Despite the incremental progress of PCO units, 61% of respondents believe that their institutions do not view them as academically equal to other units at their institutions.

Creating the “To-Do” list to raise the bar

1. Improving data accessibility

Despite the buzz around PCO units, institutions cannot confidently gauge student interest. Specifically, only 48% percent of respondents knew its PCO enrollment numbers, an increase of only two percentage points since 2022. Furthermore, less than a third (29%) agreed it was easy for members of their institutions to access real-time enrollment data.

2. Ensure PCO units can integrate into existing infrastructure

More than half of respondents said their PCO units do not integrate seamlessly into legacy campus technologies. This is a significant problem, considering over three-quarters (76%) said this was an important aspect.

3. Increase marketing support

Bolster student interest through intentional marketing strategies. Nearly a third of respondents (29%) said they currently lack marketing support positions within their PCO units.

4. Strengthen key metrics to reach business goals

Over three-quarters (78%) of participants said that efficient course, section and certificate “creation/management” are among the most important elements to achieve their PCO unit’s business goals. Behind that is an easy shopping cart experience for students (64%) and custom pricing and discount options (52%).

Instant Insights /

Here are 4 ways to boost the reputation of your continuing education units

Related Stories

Recommended For You