AI has shed its novelty and become a pillar of student success, operational management and program competitiveness, according to the latest research by WGU Labs.
The research arm of Western Governors University predicts these advancements will shape office and classroom culture in 2026—and even spawn new academic providers that will compete for enrollment.
WGU Labs’ report builds on AI frameworks and models the university developed in 2025 to bolster student guidance, course creation and teacher development. Last November, it introduced a 24/7 student assistant.
WGU Labs also conducted over a dozen tests and surveys to collect student feedback on AI.
1. Emotionally intelligent AI
Institutions will use technology to drive deeper human connection amid the rapid rise of AI assistants, chatbots and algorithmically tailored content,
Researchers from MIT, the University of Pittsburgh and other institutions found that AI use in the classroom lowered brain activity and led to student anxiety and confusion. Teachers also feared losing instructional autonomy and human connections.
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One student panel demanded that institutions and industry place the campus community at the heart of technological innovation.
“In 2026, the push for ethically designed, emotionally aware tech will gain momentum,” said Betheny Gross, director of research at WGU Labs. “The next generation of technology will aim to rebuild what the last era of digital tools too often eroded.”
2. More sophisticated AI-powered assistants
AI is making higher ed operations faster and more efficient. Provosts, for example, are using AI to train virtual assistants on specific campus functions.
While some institutions have trained chatbots to handle extensive operations, other schools may be limited to a smaller function.
3. Rise in private education providers
Alternative program providers and employers are increasingly using AI to compete with colleges by offering personalized pathways for non-degree credentials.
Students, who have embraced large language models more than faculty, may be drawn to Coursera’s catalog on ChatGPT. Coursera’s recent decision to increase university partner fees shows the company is more confident about operating as a standalone education provider.
4. Deeper focus on non-credentialed adult learners
As AI disrupts more jobs, more adults will seek to upskill with new credentials. However, a range of barriers still prevent working adults from enrolling in higher education.
As a result, colleges will build networks of nonprofit partners to enhance education pipelines. Organizations like JFF can help prospective learners identify emerging career opportunities and navigate career pathways.
