Global conflict abroad isn’t only causing turmoil on U.S. college and university campuses. It may also diminish enrollment in study abroad programs, according to the latest survey from Terra Dotta.
The global engagement technology provider’s annual “Voice of the Students” survey found that wars in Gaza and Ukraine impacted 76% of U.S. respondents’ interest in study abroad programs to other countries. Nearly one-third said it would prevent them from participating. Additionally, civil unrest and terrorism were becoming increasing factors deterring students.
English-speaking countries, such as the U.K. and Australia, are becoming preferred destinations among students still interested in travelling abroad.
Program cost—the annual survey’s usual culprit for student aversion to study abroad—is another growing constraint. With costs ranging between $5,000 and $10,000, demand for financial support and related information shot up by 50% from last year’s survey.
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“[G]lobal volatility and economic uncertainty means universities have to go the extra mile to showcase their duty of care best practices and financial aid resources—all of which can be differentiators to help attract students amid the enrollment cliff,” said David Nelson, director of study abroad at Terra Dotta.
Reclaiming student demand
Despite barriers, study abroad remains a critical draw for many students when choosing a college or university. Three-quarters of respondents stated they hoped or planned to travel.
Showcasing study abroad programs via social media is an emerging strategy to attract prospective students to enroll at your institution. Terrra Dotta recorded a 50% year-over-year increase in respondents stating they first learned about such options through social media, with Instagram being a major draw.
Respondents also desired a database of student reviews of study abroad experiences to complement institutions’ websites, helping them better visualize the experience and make a confident decision. Lastly, more accessible financial aid information and program alignment with academic fields could make traveling abroad more accessible.
