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Colleges are counting on clean energy from fuel cells to go green

When leadership at California State University San Marcos (CSUSM) recently decided to upgrade the campus’s energy system, the goal was to adhere to rigorous...

Advice for the first-time college marketing officer

Congratulations, you’ve landed your first job as a college’s chief public relations and marketing officer. It’s a grand role loaded with ocean-size opportunities and...

Advanced web analytics for higher ed

Numbers drive action in higher education. Whether they represent SAT scores, marketing leads, submitted applications, admitted students, tuition dollars, GPA, fundraising targets or graduating...

Rethinking college football as branding element

One of the primary justifications universities use for sponsoring football programs is that they serve as the “front porch” of the institution. Given the...

USF Health in Good Shape with Sony Laser Projection

Most organizations have five-year plans for rolling out new technology, but for University of South Florida Health, or USF Health, sooner is definitely better,...

Kentucky university seeing benefits of unified communications platform

Frequent downtime. Lengthy change processes. Complicated pricing structure. These were just a few of the issues with Brescia University’s phone system that was in...

Fearless flying: Spawning the next generation of aeronautical safety and security leaders

Like it or not, we spend a lot of time on planes and in airports as we travel to campuses across the Nation and...

American higher ed doubles down on polytechnic renaissance

Several years ago we shared with University Business readership our prognostications on contemporary polytechnic institutions popping up across the U.S. In relatively short time,...

Ease administrative hassle with a centralized scholarship management system

Hundreds of scholarships are awarded at the university, college and department levels at Auburn University in Alabama. Prior to spring 2013, there was no...

Infocomm and UBTech announce conference collaboration

The leadership teams of InfoComm International and UBTech/University Business will collaborate on conference programming and promotional initiatives to offer expanded participation opportunities for higher education...

How the University of Wisconsin Oshkosh is living a culture of sustainability

The University of Wisconsin Oshkosh has been recognized as the third greenest college in America — and the greenest college in Wisconsin — by the...

Don’t judge a college bookstore by its cover

With student debt in the trillions and other economic concerns looming over families, college stores often bear the brunt of public anger over course...

Are the rich universities too rich?

On Aug. 19, The New York Times published an op-ed titled “Stop Colleges from Hoarding Cash,” written by Victor Fleischer, a law professor at...

Some schools feel no pressure to offer same-sex benefits

Earlier this year, CUPA-HR—an HR association for higher education—conducted its 2015 Employee Healthcare Benefits in Higher Education Survey. Of the 525 public and private...

Higher ed’s password protectors

Picture this: sticky notes on every screen. And if there are none on the monitor, lift up the keyboard. Nothing there? Try opening the...