A Tennessee State University basketball player has already scored an endorsement deal following the NCAA’s interim rule change allowing student-athletes to earn money from their name, image and likeness.
Hercy Miller, 19, who’s also the son of famous music artist Master P, is expected to earn $2 million from tech company Web Apps America.
The endorsement rules could shake up the college sports world, says Lipscomb University athletic director Philip Hutcheson. That’s in part because the opportunity for deals could make smaller colleges more attractive.
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