For schools that lack brand awareness or struggle with grabbing students' attention in their current recruitment strategies and need a powerful disruptor, social media proves itself an unexpected yet ripe medium to hook students.
"Knowing the trends of what's going on with students can help inform them on their initiatives, what to bring onto their campus and what resources to promote," says Erin Andrews, Uwill's Director of Clinical Affairs.
These survey results come two weeks after the U.S. Surgeon General testified before a Senate Health, Labor and Pensions Panel advising social media to be given a warning label due to its contribution to youth mental health becoming “the defining public health issue of our time.”
Key takeaways EAB gathered in their latest meta-report paint a comprehensive picture of higher education's future college cohort: "Gen P." The report draws from conversations with over 20,000 high school students, counselors, parents, EAB partners and college enrollment teams.
From "devious licks" to vandalizing school property, more districts are becoming aware of the dangerous TikTok trends that students can't get enough of. Then there's the fact that it can cause massive cybersecurity issues.