Allison Minutillo

Allison leads a team of marketing professionals as Senior Vice President at Primacy, a full-service digital experience agency based out of Connecticut that specializes in higher education.

Beyond the trend: 3 ways to build your social media strategy amid emerging platforms

Social media is more than just creating content; each post is an opportunity to reinforce your institution's unique identity and deepen your relationship with current and prospective students. 

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