In an era where a handful of social media posts can lead to a Capitol Hill hearing, developing a plan before a crisis is critical. College presidents and their staffs should use the next few months to develop a strategy for responding to these five key issues.
"Reputation matters—it is the global currency of higher education, helping universities attract and retain talent, bring in research collaborators and court inward investment," said Phil Baty, THE's chief global affairs officer, in a statement.
