Natalie Farr Harrison is a senior vice president at Avoq, an audience engagement and branding firm. Backed by 15 years of experience working in the U.S. House, Senate and executive branch, she advises clients on a range of Capitol Hill policy campaigns. Kent Holland is a partner at Avoq, leading their higher education practice for student enrollment, crisis communications and reputation management.
In an era where a handful of social media posts can lead to a Capitol Hill hearing, developing a plan before a crisis is critical. College presidents and their staffs should use the next few months to develop a strategy for responding to these five key issues.
