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Internet Technology

Advanced web analytics for higher ed

Numbers drive action in higher education. Whether they represent SAT scores, marketing leads, submitted applications, admitted students, tuition dollars, GPA, fundraising targets or graduating...

Should you care about Periscope in higher ed?

Have you heard about Periscope yet? If you follow tech early adopters, journalists, celebrities or even politicians on Twitter, you might have already seen...

Video drives deeper dives into college websites

Who watches online videos today? Maybe a better question is, who doesn’t? According to surveys from the Pew Research Center, 63 percent of adults...

Challenges in social media measurement

Most institutions think they measure the impact and the performance of social media, but only a few have shown they are ready to invest...

Should your university SnapChat?

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook. Now you can take a break from keeping up with the social networking habits of...

What’s in store for higher ed web developers?

If the 10 years I’ve spent observing and analyzing the industry since I started my blog are any indication, there’s one prediction I can...

Putting web analytics data to use in higher education

I’ve spent much of the past four years helping raise awareness of the importance of web analytics for digital marketing and communications. I’ve used many...

Colleges shouldn’t toss social media terms of service

“Don’t ask for permission, ask for forgiveness.” This rallying cry against the “let’s do as we always did” approach has helped the digital professionals take...

Pros and cons of using social logins on campus

Authentication and identification of active campus network users have always been at the core of the IT applications necessary to run a university. If you...

Going atomic: New tools to develop responsive websites

It’s a fact: Responsive websites solve the challenge created by a world of multiple connected devices—from the latest smartphones to the newest tablets and...