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Podcasting is the perfect channel for telling an institution’s story, in all its complexity, through the voices of its constituents.
Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even current students. So keeping up with […]
It’s easy to lose sight of your most important digital property: your institution’s website. Although we can get distracted by the shiny toys that social media and digital advertising have […]
It’s a fact: Responsive websites solve the challenge created by a world of multiple connected devices—from the latest smartphones to the newest tablets and the largest screens of desktop computers […]
You’ve tamed Twitter, made inroads with Instagram and finessed Facebook. Now you can take a break from keeping up with the social networking habits of college students, right? Think again. […]
What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.
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