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Enrollment Management

Briefings

Your marketing team knows AI is the new jackpot. What hinders its growth?

Alcino Donadel -
Many higher education marketing and enrollment teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption, a new report declares.
Op-ed

Create better enrollment outcomes by breaking down department barriers

Kelley Lips -
When different departments can unite their visions, break down silos and form an overall strategy, it forms a positive work culture.
Access and Enrollment

Surprising K12 enrollment declines are trickling up into higher ed

Matt Zalaznick -
College leaders must prepare for long-term challenges after an unexpected 2% downturn in K12 enrollment foreshadows fewer students making it to their institutions.
Access and Enrollment

Is betting big on graduate school enrollment growth a major risk for higher ed?

Matt Zalaznick -
It's been a bright spot for many universities in recent years, but leaders may not be able to hang all their financial hopes on continued growth. 
Access & Affordability

3 ways community college presidents can navigate an uncertain future

Dr. E. Ann McGee -
While history suggests community college enrollments increase in times of crisis, the reality in the age of COVID-19 is very different.
Admissions

Your New Year’s guide to closing fall enrollment

Tom Ryan -
Enrollment managers can maximize marketing and admissions success by planning targeted campaigns throughout the year.

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