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A college degree is an afterthought among high schoolers

Micah Ward -
Meanwhile, the majority of adults agree that higher education is headed in the wrong direction, new research confirms.

How campus operations can pivot to face each new challenge

Matt Zalaznick -
Strategic partnerships, increased investment in technology and operational consolidations lead the push for greater efficiency and innovation.

Poverty—not income—is the most important factor in determining college success

Alcino Donadel -
Only low-poverty high schools produced graduating classes in which more than half of students earned a postsecondary degree within six years, says research..

See which universities are shattering their enrollment records

Alcino Donadel -
Colleges big and small are welcoming more students than ever this fall semester thanks to outsized first-year classes and growth in online learners.

Survey: Big Beautiful Bill may reshape college enrollment plans

Micah Ward -
Fewer years in school means less tuition—the bottom line for many college students in light of Trump's new budget bill.

Colleges must show they don’t consider race in admissions

Micah Ward -
Colleges and universities must provide admissions data to show they are prioritizing test scores and academic achievements.

A simple way 3 states are inviting more high schoolers

Alcino Donadel -
Alabama, Illinois and Tennessee are now offering acceptance letters—and even scholarships—with just the click of a button.

Here are 4 ways your institution can become more attractive for adult learners

Alcino Donadel -
A successful re-enrollment initiative in California lays the blueprint for reeling stopped-out adults back into college.

Why authentic influencer content is a must for your marketing strategy

Alcino Donadel -
A quarter of all rising high school seniors follow an influencer who posts college-related content, according to this marketing and enrollment firm.

Marketing and enrollment surge to gain AI’s competitive edge

Alcino Donadel -
Marketing and enrollment staff say AI is helping them get their message out quicker, despite a lack of guidance or support from their institution, according to Education Dynamics and UPCEA.

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