Tips for planning a similar event

Collaboration and promotion have been key to the success of the initiative, Decker says. Other colleges and universities looking to model the idea should:

Establish strong local partnerships. "The magic of execution came in the collaboration with so many parties," she says. Besides the city, Scranton Tomorrow was approached because of its deep relationship with small business owners. Internal conversations with staff and students ensured everyone understood the mission and their roles in the events. And Lackawanna's public safety department reached out to the Scranton Police Department for assistance in patrolling the area to keep it safe and welcoming for all.
Plan strategic outreach. Besides promoting the events via social media and e-blasts, campus administrators contacted "key people in the community to tell the story of the struggle restaurants are facing and the collaborative innovative solution we are providing," Decker says. "The buy-in keeps growing, which is why the project is seeing such success." Lackawanna manager of corporate, foundation and government relations, Cathy Wechsler, communicated directly with local legislators for their support.
Get campus fundraisers involved. "Our office of advancement has begun to reach out to donors and sponsors to help fund the initiative," Decker says. The effort's landing page sells promotional t-shirts.
Seek non-money gifts, too. A local garden center donated mums and pumpkins to decorate the dining space, for example. In addition, Decker says, "we are asking the public to share any and all resources to help our restaurant—including ways to make our project more successful." Small business owners requested window signs to help in promotion. Decker adds that, overall, "the interest is growing organically and rapidly."

For that reason, she says, "Rally for Restaurants does not have to stay in Scranton. This model can be duplicated in cities across the country. Anytime a college or university can create meaningful real-world work experience for its students, embedded in curriculum and with the support of business and industry, all parties win."

Instant Insights /

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