UNC becomes the first school to organize group endorsement deals for its players

By: | July 22, 2021

The University of North Carolina has become the first college athletics program to organize group licensing deals for its current student athletes, in the latest development of the sea change transforming college athletics.

Under the new policy, athletes at UNC — including its powerhouse men’s basketball team — will be able to earn money for marketing their name, image, and likeness, also referred to as NIL, in groups of three or more, alongside UNC trademarks and logos like the Tar Heels logo and argyle uniforms.

That means players can earn money when a UNC jersey bearing their name and number is sold, or for posing in uniforms for sponsorship deals. Students would be paid by third parties, not by UNC. The university did not release details about how revenue might be split between the school and its players.

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