Four out of five presidents stated that college athletics are headed in a "negative direction" in the age of NIL and athlete revenue sharing, according to this NCAA survey.
Cash-strapped institutions are adopting an "entrepreneurial mindset" in driving revenue streams to attract and retain student-athletes in the new era of revenue-sharing.
Between a multitude of nuanced state laws and the NCAA's timid guidance, student-athletes face a cacophony of different regulation efforts and new recruitment tactics. Are institutions putting them first?
