Between a multitude of nuanced state laws and the NCAA's timid guidance, student-athletes face a cacophony of different regulation efforts and new recruitment tactics. Are institutions putting them first?
Remaining PAC-12 universities are at risk of losing millions of dollars on bowl revenue, ticket sales and brand recognition—and billions in a media deal.
It behooves most colleges and universities to analyze the financial contribution of their student-athletes by sports teams. Adding or removing a team could substantially impact an institution’s tuition revenue, financial aid, and instructional expenses.
