By balancing organic engagement with targeted paid promotion, institutions can build a cohesive, impactful community that supports long-term growth and connection.
Graduate and online enrollment teams face constrained budgets even as their work becomes a higher priority for institutions nationwide, according to an EAB survey.
Many higher education marketing and enrollment teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption, a new report declares.
Adelphi University in New York is incorporating its pre-college summer programs into its admissions and recruitment process to woo students who find themselves enjoying a low-key campus life.
Managing effective marketing has never been more important. Here's what Procter & Gamble can teach CMOs and higher ed marketers about effective advertising.
Is your school motto original? Does it embody its spirit, tell its story in a compelling way and inspire action? Let's see if verbal brand agency Tagline Guru included it in their list.
By leveraging strategic partnerships and future-forward investments in technology, smaller marketing teams can stay competitive in a landscape where there is intense competition clawing for every prospect.
Recognizing that alumni are not mere one-time customers, but ongoing beneficiaries in need of support long after the first graduation holds the potential to transform both the higher education and workforce landscapes.
