The interest in live videos across social media platforms has accelerated over the past few months with a series of developments that bring high-quality...
Higher ed marketing leaders have to master the art of blending powerful and personalized customer experiences with the science of measuring and optimizing the...
If you work in higher ed digital marketing or communications, you’ve likely heard about the annual College-Bound Student E-Expectations Survey. Launched 11 years ago,...
There’s a special relationship between decision-makers and benchmarking in higher education.
Whether in information technology, marketing or even academics, rarely does anything get done before...
Early adopters tout virtual reality as the next big thing, and in higher education, 360-degree videos are adding exciting, immersive experiences. The best indicator that...
What does 2016 have in store for digital professionals in higher education? New and revisited technologies promise to drive online marketing for colleges and...
