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Internet Technology

Podcasting: A voice of the future for higher ed?

Podcasting is the perfect channel for telling an institution’s story, in all its complexity, through the voices of its constituents.

UB op-ed: Annual E-Expectations report gives marketers heads-up on prospective students

Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even...

UB op-ed: Higher ed websites deserve more attention

It’s easy to lose sight of your most important digital property: your institution’s website. Although we can get distracted by the shiny toys that...

Digital marketing trends for 2019

What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.

Colleges tell compelling ‘Stories’ on Instagram

With more than a billion daily users sharing Stories across Facebook’s networks—Instagram, Facebook, Facebook Messenger and WhatsApp—the format, first introduced by Snapchat in 2013,...

How colleges keep up with the changing social media landscape

In higher education, social media isn’t a project, it’s a process—a function like customer support, but open 24/7 and always waiting for a crisis...

A deep dive into college data

Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries? I introduced the Higher Ed Digital Marketing...

2018 digital marketing trends for colleges to look out for

What deep currents will shape this new year for higher ed digital marketers and communicators? I’ve tried to answer this question every January for...

Colleges that are investing in impressions

The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and...

Deep dive into digital habits

Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and...

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