Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even...
What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.
With more than a billion daily users sharing Stories across Facebook’s networks—Instagram, Facebook, Facebook Messenger and WhatsApp—the format, first introduced by Snapchat in 2013,...
Why is digital marketing—so easily measurable—not measured in higher education at the level it is in other industries?
I introduced the Higher Ed Digital Marketing...
The investigations into election interference by Russian interests using Facebook and Twitter ads underscores the influence that digital advertising can have on opinions and...
Curious about the digital habits of college-bound high school students? Since 2005, the E-Expectations report has offered a deep dive into their needs and...