#ivorytower—The CNN Films broadcast of "Ivory Tower" on Nov. 20 started a social media frenzy, inspiring more than 12,000 tweets as of mid-December.
When the...
Azusa Pacific University in California first used the #iHeartAPU hashtag in 2011 to hype up orientation, where students get T-shirts with the phrase.
Incoming, current...
On April 22, College Republican National Committee chair Alex Smith appeared on a Fox News program to launch the #MyLiberalCampus hashtag campaign. In the...
An official University of Kentucky hashtag, #seeblue grew out of a student recruitment campaign tagline launched in 2006.
The campaign, like a first-place blue ribbon,...
