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Enrollment Matters

3 ways community college presidents can navigate an uncertain future

While history suggests community college enrollments increase in times of crisis, the reality in the age of COVID-19 is very different.

5 ways to make meaningful connections with adult learners

Recruiting adult learners for continuing education and degree completion programs may be one of the most challenging tasks in higher education—but it also represents...

How colleges can avoid a scary fall in FY2020

It’s a harsh reality for many colleges leading up to fall. No matter how much innovation and energy went into recruitment, you may be forced...

Getting higher ed prospect students closer to ‘yes’

In my last article, I discussed how digital media channels can reach prospective students and build a pipeline of candidates. This time, we’ll focus...

New rules of engagement in higher ed

If your marketing teams are not taking advantage of the multitude of ways to personalize digital content to increase lead capture, enrollment and retention,...

When any debt (including college debt) is too much

There’s no question that recent graduates are leaving college with more student loan debt. More students are taking out loans and they’re borrowing larger...

A higher ed transfer strategy can ease enrollment pressures

It has become increasingly difficult for some four-year institutions to meet enrollment goals for first-year students. The good news is that enrolling transfers has...

Early FAFSA deadline: Student finance changes

The Department of Education in 2015 announced the move to an earlier FAFSA filing date using prior-prior year guidelines. Since then, colleges and universities...

Meeting today’s college enrollment goals while preparing for the future

Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces. One...

College Presidents and Chief Enrollment Officers: A strategic bond

Enrollment management presents one of the most pressing challenges for many institutions in the current higher education landscape. Uncertain economic conditions, stretched institutional budgets, dependence...