As big-brand universities struggle to retain talented admissions officers and identify who they'll let in and who they'll turn away, small schools are grasping for straws.
More respondents chose a "college with the best program for my (my child’s) career interests" (38%) than they did a "college with the best academic reputation" (11%) as the two top factors in the selection process, according to The Princeton Review's 2023 College Hopes & Worries Survey Report.
To begin with, do away with the essay: They’re vague, hard to score and more than a third of students admit to making them up. After all, asks one academic integrity researcher, “What’s their incentive for telling the truth?”
