Despite colleges and universities slowly turning to AI for help with attracting students, their commitment to a "human-centered approach" is keeping some schools at shoulder's length in the application stage.
Graduating high schoolers are 99% certain that a foray into higher education is going to work out but several factors contribute to high levels of stress during the college application process.
With an unclear purpose, students' proclivity to lie and emerging technologies that can create better prose out of generative AI text, what are admission offices to do with the college essay?
Thanks to newly discovered data from researchers at the Annenberg Institute at Brown University, leaders can now pinpoint which student populations are more likely to fall out of applying—so the report suggests developing predictive analytics tools and targeted interventions.
A key admissions position has long been dominated by a young, flighty workforce due to intense job pressure and wage gaps. That may not suffice anymore as higher ed faces a looming enrollment cliff.
