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branding

Helpful summer homework: Are you ready for Congressional reckoning?

In an era where a handful of social media posts can lead to a Capitol Hill hearing, developing a plan before a crisis is critical. College presidents and their staffs should use the next few months to develop a strategy for responding to these five key issues.

This branding agency ranks the 33 best college mottos

Is your school motto original? Does it embody its spirit, tell its story in a compelling way and inspire action? Let's see if verbal brand agency Tagline Guru included it in their list.

This design firm may have just the branding blueprint you need to appeal to Gen Z

The nationally respected design firm identifies the key aspects that define a generation marked by its pandemic-era development and all its characteristics exacerbated it: intuitive technological use, observational shrewdness and concern for societal advancement.

President’s corner: Cynthia Teniente-Matson roots SJSU downtown to secure its future

As the city of San Jose and its flagship university embrace new economic and market challenges, President Teniente-Matson is focused on integrating the two so they mutually thrive.

Here are 8 ways to improve experiences for college students and employees

Students, families and alumni say their satisfaction in higher education has risen. However, institutions should prioritize listening and acting on feedback.