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branding

This design firm may have just the branding blueprint you need to appeal to Gen Z

The nationally respected design firm identifies the key aspects that define a generation marked by its pandemic-era development and all its characteristics exacerbated it: intuitive technological use, observational shrewdness and concern for societal advancement.

President’s corner: Cynthia Teniente-Matson roots SJSU downtown to secure its future

As the city of San Jose and its flagship university embrace new economic and market challenges, President Teniente-Matson is focused on integrating the two so they mutually thrive.

Here are 8 ways to improve experiences for college students and employees

Students, families and alumni say their satisfaction in higher education has risen. However, institutions should prioritize listening and acting on feedback.

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