The growing concierge medicine market has a new target demographic: college students and their anxious parents.
Why it matters: It’s the latest example of how expanded access to health care is available to those willing to pay, which critics say drives up costs without necessarily improving outcomes.
The big picture: Many college students are already on their parents’ insurance. But concierge arrangements can reassure nervous parents that a student gets quick access to a vetted professional without the wait times and other shortcomings associated with campus health clinics.
