Nathan Burchfiel

Nathan Burchfiel is a senior vice president at Pinkston, a branding, marketing and communications firm based in the Washington, D.C., region.

Crisis Management

The 3 timely things we learned from Columbia’s leadership meltdown

Nathan Burchfiel - June 11, 2025

Crisis communication only works if you practice message discipline. Decision-makers can hash out differences privately, but they must present a united front outside the boardroom.