Facebook
Linkedin
Twitter
Leadership and Governance
Presidents
Policy and Legal Affairs
Partnerships and Mergers
Crisis Management
Enrollment
Admissions
Access and Affordability
Financial Aid
Academics
Faculty
Online Learning
Career Pathways
EdTech
Instructional Technology
Cybersecurity
Student Success
Recruitment and Retention
Campus Safety
Mental health
Events
Webinars
Podcasts
Ed Talks
Search
Pulses PRO
Pulses PRO
type here...
Search
Subscribe
Leadership and Governance
Presidents
Policy and Legal Affairs
Partnerships and Mergers
Crisis Management
Enrollment
Admissions
Access and Affordability
Financial Aid
Academics
Faculty
Online Learning
Career Pathways
Edtech
Instructional Technology
Cybersecurity
Student Success
Recruitment and Retention
Campus Safety
Mental health
Events
Webinars
Podcasts
Ed Talks
Kimberlee S. Williams
Kimberlee S. Williams is the director of communications and marketing for Rutgers University-Newark
Op-ed
How Rutgers University-Newark moved marketing beyond ‘apply here’
Kimberlee S. Williams
-
April 24, 2025
Instead of relying on the usual enrollment campaigns that pushed a transactional message of “apply here," we took a few pages out of the consumer marketing playbook.
Report a Bug
