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Leadership
Presidents
Policy and Legal Affairs
Partnerships and Mergers
Crisis Management
Enrollment
Admissions
Access and Affordability
Financial Aid
Academics
Faculty
Online Learning
Career Pathways
AI
Edtech
Instructional Technology
Cybersecurity
Student Success
Recruitment
Campus Safety
Mental health
Events
Executive Leadership Summit
Webinars
Podcasts
Ed Talks
Bart Caylor
Bart Caylor is a higher education marketing expert, and author of
Chasing Mission Fit
and
Know What You Don’t Know
.
Op-ed
AI paradox: Students embrace it, but not in your outreach
Bart Caylor
-
August 5, 2026
Here is the uncomfortable truth about AI in admissions outreach: the technology is not the problem. The way many institutions are deploying it is.
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