With prospective students increasingly using AI to explore their degree options, traditional SEO strategies are now irrelevant. Institutions must now optimize content for generative engines while leveraging the academic authority of their faculty to build visibility and trust. 

In this guide, learn how to create an enrollment strategy built for today’s digital landscape—one that prioritizes structured, AI-ready content and amplifies the voices of your faculty as your most powerful enrollment asset.

You’ll discover strategies to:

• Adapt SEO to align with conversational AI and generative search
• Build structured content that AI models can analyze and trust
• Elevate faculty expertise to boost rankings and credibility
• Transform academic voices into a competitive differentiator
• Drive enrollment growth through faculty-first thought leadership