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Marketing

UB op-ed: Developing a cohesive earned media strategy for your capital campaign

It's thrilling to be associated with an institution when a capital campaign is launched. The campus environment becomes electrified. Capital campaigns spark enthusiasm among...

Making memories on campus

Most of us in higher education enjoy planning for and attending special events. From formal occasions to casual functions, colleges and universities have long...

‘One size fits all’ no longer applies for effective higher ed donor communications

Have you noticed a recent change in fashion? I’m talking about a subtle yet important change with ball caps. That’s right—ball caps. In the market...

Colleges get to know their audience

No doubt you have received a wall or desk calendar from your alma mater. Such calendars often feature campus scenes that trigger memories of...

Higher ed partnerships promise fundraising success

Most of us would agree that much can be achieved when we work together. In the case of philanthropy and communications staff, we both...

Reaching college alumni, donors and parents through effective storytelling

My grandfather was a master storyteller. He had an exceptional ability to engage those around him with his stories, seasoned by years of wisdom,...

Fundraising ideas: Donor relations in the digital age

Few of us would be surprised to learn that young adults have been the earliest adopters of social media. However, don’t be fooled into...

College media relations can wield greater influence in digital age

Director of media relations used to be a title with a fairly straightforward and obvious list of responsibilities: Pitch items of interest to newspapers...

Building a powerful college brand online

When Centenary College was granted university status in May, the news was celebrated by students, faculty, alumni and staff. For the marketing and student recruitment...

“Fact-vertising” can give colleges a competitive edge

Although their leaders might claim otherwise, ratings by U.S. News, Princeton Review and others are of outsized importance to universities today. But what about...