Managing effective marketing has never been more important. Here's what Procter & Gamble can teach CMOs and higher ed marketers about effective advertising.
Is your school motto original? Does it embody its spirit, tell its story in a compelling way and inspire action? Let's see if verbal brand agency Tagline Guru included it in their list.
By leveraging strategic partnerships and future-forward investments in technology, smaller marketing teams can stay competitive in a landscape where there is intense competition clawing for every prospect.
Recognizing that alumni are not mere one-time customers, but ongoing beneficiaries in need of support long after the first graduation holds the potential to transform both the higher education and workforce landscapes.
Bridgewater College is among a handful of private institutions to embrace a tuition reset. "This is one of those moments where it's about stepping out and being a leader and being part of a national dialogue about the real value of higher education," says President David Bushman.
Thirty percents all students enrolled in higher education in 2021 were enrolled online. As online study rises in the mainstream, schools can start with these tools to earn their favor.
Last year brought in the largest freshman class Bethune-Cooman had seen in more than 10 years and a 34% net tuition increase. With federal aid drying up in June, however, they intend to capitalize on an unexpected spark.
With Colorado and Rhode Island College of Design opting out of U.S. News Best College Rankings, a flood of other schools may follow suit. Is your school prepared to market itself effectively in the digital, consumer-first age?
Young adults aren't as readily pulled toward a degree in higher education as they once were, and colleges need to stay on pace with them if they aren't looking to be left behind.
