Marketing and enrollment staff say AI is helping them get their message out quicker, despite a lack of guidance or support from their institution, according to Education Dynamics and UPCEA.
By balancing organic engagement with targeted paid promotion, institutions can build a cohesive, impactful community that supports long-term growth and connection.
Graduate and online enrollment teams face constrained budgets even as their work becomes a higher priority for institutions nationwide, according to an EAB survey.
Many higher education marketing and enrollment teams are on board with integrating AI into their everyday job functions, but timid leadership and a lack of resources are inhibiting widespread adoption, a new report declares.
Adelphi University in New York is incorporating its pre-college summer programs into its admissions and recruitment process to woo students who find themselves enjoying a low-key campus life.
