Last year brought in the largest freshman class Bethune-Cooman had seen in more than 10 years and a 34% net tuition increase. With federal aid drying up in June, however, they intend to capitalize on an unexpected spark.
As the saying goes, you have to spend money to make money, and EAB senior director Dr. R. Fleming Puckett believes that quitting philanthropy efforts in times of crisis will prove more costly than fueling schools' "revenue growth engine" with finances and resources.
More than $8.5 million was raised by higher education institutions, with nearly 250 institutions receiving 30 or more donations in the span of one day.