Colleges and universities interested in ramping up their fundraising targets must update their strategies to meet pace with a digitized age, according to a report from Salesforce.
In the 2022-23 academic year, around 30% of these schools' alumni donated, compared to the 8% national average, according to data collected by U.S. News & World Report.
Recognizing that alumni are not mere one-time customers, but ongoing beneficiaries in need of support long after the first graduation holds the potential to transform both the higher education and workforce landscapes.
After helping boost Johns Hopkins low-income, first-generation student persistence rates to 100%, the Kessler Scholars Collaborative is expanding its reach to 16 schools and 1,600 students, thanks in part to $10 million in new funding.
As the saying goes, you have to spend money to make money, and EAB senior director Dr. R. Fleming Puckett believes that quitting philanthropy efforts in times of crisis will prove more costly than fueling schools' "revenue growth engine" with finances and resources.
