The nationally respected design firm identifies the key aspects that define a generation marked by its pandemic-era development and all its characteristics exacerbated it: intuitive technological use, observational shrewdness and concern for societal advancement.
For schools that lack brand awareness or struggle with grabbing students' attention in their current recruitment strategies and need a powerful disruptor, social media proves itself an unexpected yet ripe medium to hook students.
Thirty percents all students enrolled in higher education in 2021 were enrolled online. As online study rises in the mainstream, schools can start with these tools to earn their favor.
With a smaller pool of available students, a growing wake of attention to mental health and a swelling public skepticism of higher education, these small private college and university leaders in Pennsylvania, New York, Massachusetts and Maine are redefining their job to guide their schools in murky waters.
With Colorado and Rhode Island College of Design opting out of U.S. News Best College Rankings, a flood of other schools may follow suit. Is your school prepared to market itself effectively in the digital, consumer-first age?
