In this web seminar, presenters discussed using predictive analytics to improve retention modeling, and how to distribute this information to end users to ensure the data created is actionable. Sponsored content by Rapid Insight.
What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.
Who is today's college student? A new student is emerging. Fewer than half of today's students fit into the 18- to 22-year-old demographic—now they are 18 to 80. Many students work part time or full time, or have families. They are digital natives. Ninety percent of them have smartphones and half have access to tablets […]
Alarming demographic shifts mean university admissions departments are facing a new reality. By 2026, it is predicted that the number of college-aged students will drop almost 15 percent – much of this driven by a plummet in births due to the Great Recession of 2008. While many higher-education institutions have pivoted towards online learning that […]
The growing demand for mental health treatment on campuses resulted in part from a national effort, mounted over the last decade or so, to eliminate stigmas and get more students to seek help when grappling with emotional distress. At the same time, a heightened need for crisis care has forced colleges and universities to shift […]
Now more than ever, enrollment leadership requires a coordinated campus team to respond to emerging internal challenges as well as shifting external forces. One college president likened the job of chief enrollment officer to a pilot flying the plane while building it. In short, the immediate drive to fill enrollment goals today competes with the […]
"In God we trust. All others must bring data." —W. Edwards Deming Baby boomers look back nostalgically on the 1960s, some marching in the ranks of a war on the other side of the world and others marching on college campuses. It seemed a Golden Age of affordable tuition, manageable student debt, and good job […]
When campus marketing departments and admissions offices collaborate, valuable strategic alignments can be formed. Well-coordinated teams ensure that institutional branding messages speak to recruitment needs, while the recruiting messages encourage brand awareness and market penetration that resonate with faculty, staff and alumni. A shared reporting structure is one way to foster these alignments. Additionally, a […]
Recent research studies have begun to recognize males as a new "at-risk" population. Achieving gender balance means different things to different institutions. Technical programs with STEM-heavy curricula have traditionally struggled to attract female enrollments (though women are fast making inroads into these fields). Large public universities and smaller liberal arts colleges, on the other hand, […]
Almost all U.S. colleges and universities now award certificates, digital badges and other forms of microcredentials so students can quickly show an employer specialized skills they've acquired. Driving this fast-growing trend are workforce millennials who want to learn, for instance, how to operate an Amazon delivery drone or repair a self-driving car without having to […]
