Digital marketers, communicators and social media professionals working in higher education don’t have many opportunities to interact face to face with prospective or even current students. So keeping up with the digital habits and expectations of this ever-evolving audience is a real challenge. While primary research in the form of interviews, focus groups or even […]

It’s easy to lose sight of your most important digital property: your institution’s website. Although we can get distracted by the shiny toys that social media and digital advertising have become, let’s not forget the central role a website plays in any digital strategy. All the social media engagement and targeted digital advertising in the […]

What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.

You’ve tamed Twitter, made inroads with Instagram and finessed Facebook. Now you can take a break from keeping up with the social networking habits of college students, right? Think again. While a few colleges are still trying to grasp the intricacies of the top social platforms, early adopters have been exploring other platforms for communications […]