What will 2019 bring for higher ed marketers and communicators? The short answer is always straightforward: constant change, new challenges and a few opportunities. Here are the trends expected to impact digital higher ed this year.
An online Bachelor of Applied Arts and Sciences degree made its debut in UPenn’s College of Liberal and Professional Studies. While many of the Ivies have digital advanced learning programs, this is the first time one has created an online option for undergrads. The university had been offering a part-time bachelor’s option for working adults […]
Claims data can provide a wealth of knowledge—if you know where to look. To start, be sure to keep your eye on these four data points that can help identify costly problems or student trends that need addressing. Determine whether atypical large claims are derailing your plan Review the section of your claims report that […]
While a college’s general education curriculum touches every student, officials may go many years without touching those requirements in any significant way. In fact, some institutions are still using general ed programs developed between 20 and 30 years ago, before the digital revolution transformed the lives of students. “There’s a sense of urgency in addressing some […]
Community college leaders who have launched campaigns to rebrand career and technical education say they face a generational challenge. Today, parents and even many high school guidance counselors cling to a perception that these vocational programs appeal only to less ambitious students or lead to low-paying careers. "For an entire generation, we had the idea […]
Student philanthropy programs have become common in higher ed, but few colleges dedicate a physical space for these initiatives. The University of Kentucky, however, recently opened an office for student philanthropy within its newly constructed student center. "Space is a hot commodity and hard to come by," says Katie Sanders, assistant director of annual giving. […]
Who is today's college student? A new student is emerging. Fewer than half of today's students fit into the 18- to 22-year-old demographic—now they are 18 to 80. Many students work part time or full time, or have families. They are digital natives. Ninety percent of them have smartphones and half have access to tablets […]
Every week at the University of Washington in Seattle, the registrar’s office staff comes across at least three fraudulent diplomas. Every month, they uncover about two fraudulent transcripts. “And these are just the ones we see,” says Helen Garrett, registrar and chief officer for enrollment information services. “Our student database has not been hacked and […]
The velocity of fundamental change in the world has increased dramatically. Not too many years ago, there was no such thing as social media. But the ascendency of interactive digital platforms fundamentally changed the way we communicate not only in society, but in business. We no longer broadcast to and talk at our audiences; we […]
