A graduating senior applying for a position completed a successful phone interview and travelled to a face-to-face interview with the company. Instead of an interview, the candidate was told upon arrival that the company had discovered ‘inappropriate’ posts and behavior in his social media. The candidate was directly rebuked and dismissed without any hope of […]

The students you’re trying to reach today have grown up in a world in which nearly everything was an advertisement. When they were still in diapers they were bombarded with cartoon characters aggressively hawking sugar-laced cereals, and as they’ve grown older, the commercials, emails, texts, pop-ups and social posts crowding their view have only increased […]

Colleges and universities with the most Twitter activity are missing out on engaging prospective students via the platform, according to new research from Brandwatch, a social media monitoring and analytics firm. The analysis used a Thomson Reuters list of the top 10 U.S. university mentions on Twitter from January 31 through March 31. The big […]

It’s a fact: Responsive websites solve the challenge created by a world of multiple connected devices—from the latest smartphones to the newest tablets and the largest screens of desktop computers or TVs. Responsive web design allows the same website to work on all devices. Its principles were first introduced in 2010 by Ethan Marcotte, and […]