Access and Affordability

In my last article, I discussed how digital media channels can reach prospective students and build a pipeline of candidates. This time, we’ll focus on nurturing those prospects to bring them closer to application and deposit. Whether you are recruiting undergrads, degree completers, adult professionals or parents of prospective students, it’s getting harder and harder […]

It’s extremely challenging and costly to build an in-house mobile donation platform, not only because of the technology, but also because of privacy and compliance issues. That’s why most universities choose to work with providers that have it all figured out, says Caryn Stein, vice president of  marketing at higher ed consulting firm Ruffalo Noel […]

While direct mail and phone remain strong methods of courting donors, advancement offices face the reality that younger alumni may not even have a landline or use a checkbook. More than 1 in 5 online donations were made on a mobile device in 2017, according to research from the Blackbaud Institute for Philanthropic Impact. In […]

Aim: To boost enrollment of the top 1 percent of high school students who qualify for Oregon State’s Presidential Scholarship, admissions officers treat academic standouts like blue-chip athletes. The program began three years ago. Link to main story: Colleges should always woo would-be students In the box a special certificate acknowledging the scholarship a T-shirt from […]

On the road from acceptance to enrollment, would-be students stray, often stepping off the intended path. However, led by admissions offices, higher ed institutions are enticing accepted students to officially enroll by using innovative communication approaches, developing peer connections and making students feel as if they are already part of the family. That process starts […]

A few months after Boston University’s successful merger with Wheelock College, the University of Massachusetts drew a greater degree of scrutiny for its acquisition of Mount Ida College. Families—many of whom had hoped for a merger with nearby Lasell College—were understandably shaken by the news of the quick agreement. Yet they were offered various options […]