As higher education leaders, we’ve seen firsthand how AI is transforming the ways institutions approach recruitment, enrollment and operational efficiencies.
Despite colleges and universities slowly turning to AI for help with attracting students, their commitment to a "human-centered approach" is keeping some schools at shoulder's length in the application stage.
From test-optional policies and AI-powered tools to a greater focus on holistic applications and career-oriented programs, these shifts are creating new opportunities for students to showcase their strengths and interests throughout the college admission process.
As demographic data for traditional-aged college students continues to trend downward, institutions must realize that taking care of the "some college, no degree population" is the gateway to stabilizing enrollment.
Regardless of an institution's policies, 82% of students surveyed by Acuity Insights believe their peers will continue to use AI in the college application process.
