Colleges and universities must revisit their strategies to ensure their schools show up online and that AI tools are sharing the correct data in their summaries.
With Colorado and Rhode Island College of Design opting out of U.S. News Best College Rankings, a flood of other schools may follow suit. Is your school prepared to market itself effectively in the digital, consumer-first age?
Appy Pie, a no-code development platform, offers a free app development workshop designed for students to introduce them to the world of app development. Notable colleges around the world are utilizing the program, such as Texas Southern University and the University of Westminster.
The world of search is vast and can be overwhelming for universities looking to reach prospective students. How do you stand out among millions of internet searches and connect the right learners to the right programs? Search engine marketing, known as SEM, is a great way for higher ed institutions to find learners who are […]
Answering three big questions about a recent well-read blog post, from a professor of marketing, that lists 89 colleges that may perish and 129 that will struggle in the coming months
In this webcast, experts from Liaison discussed how to transform a recruitment strategy into one that delivers, using some of the omni-channel marketing tactics that world-class companies like Disney utilize so effectively. Sponsored content by Liaison.
If you work in higher ed digital marketing or communications, you’ve likely heard about the annual College-Bound Student E-Expectations Survey. Launched 11 years ago, this comprehensive research has become a critical piece of marketing intelligence. The survey asked 3,000 college-bound high school seniors and juniors about their digital habits and expectations—from the start of the […]
There’s a special relationship between decision-makers and benchmarking in higher education. Whether in information technology, marketing or even academics, rarely does anything get done before knowing what other institutions did. In higher education, benchmarking data is often one of the first steps on the path to action. Digital marketing isn’t an exception to this rule. […]
I’ve spent much of the past four years helping raise awareness of the importance of web analytics for digital marketing and communications. I’ve used many tactics to reach this goal: online surveys on the State of Web and Social Media Analytics in Higher Education, columns focusing on early adopters, trends and success stories, countless presentations […]
